Clarity of Information

The clarity of information is a prerequisite for unambiguousness in analysis, interpretation and assessment.

Clarity is therefore the criterion that determines the value of our services to our clients. 

As a free-lance consultant with a broad background of experience, I do concentrate on projects to assist in new product development, customer satisfaction, and quality management:

• for the consumer goods and raw materials industries
• for pharmaceutical companies

• for the service and retail industries

• for the consumer durables industry, and for the media.

I do regard it as our job to provide all the information our clients need in order to make well-founded decisions throughout the product development and marketing process:

• understanding the attitudes and behaviour of their target groups   
• knowing what benefits are expected
• responding appropriately to concrete product ideas and features
• assessing intended communication strategies, and
• calculating the chances of success for different market strategies.

My aim is...

• to focus problems using customised research approaches
• to collect reliable information using efficient methods and proven procedures
• to underpin results using tested statistical procedures
• to issue clear recommendations based on a proper understanding of the market and the problems faced by developers and decision-makers
• and to tell the history and developments of market research taking SCHAEFER MARKTFORSCHUNG and particulary his founder Wolfgang Schaefer as an example.