More than 50 years of experience in consumer research, especially covering new product development, brand positioning and advertising research is the foundation offering:

precise methods and approaches
guarantee reliable field work,
and to provide decisive analyses.

Numerous lectures and articles in German, European and American trade magazine emphasize the knowledge, inventiveness and scientifically based work of Schaefer Marktforschung since 1964.

The following pages provide many of these articles covering product research and prognoses, advertising and media research and sample determination & statistics.

The interested visitor of my website is free to download these articles for own studies
and research. Please send me file copies.