Advertising Research - to test and optimise the communicative performance of advertisements and advertising campaigns.

When advertising is successful it up-dates, compares, triggers involvement or curiosity.

Its messages – partly emotional, partly informative – are meant to specifically and deliberately influence audiences and so motivate them to make use of the product offered.

Advertising success is not a matter of chance. Provided that the relevance and efficiency of the advertisement as an instrument – its effect – are examined and substantiated with scientific thoroughness by experienced market researchers.

The SCHAEFER advertising pretest  gives you a clear picture

• of the penetrating powers and uniqueness of an advertising idea,
• the factualness, believability and relevance of the message,
  
• the personal involvement of the emotional appeal, and thus
  
• ultimately of the quality of an advertisement and the buying intention it generates.