Product Research - to successfully develop new products or relaunch existing brands …

As Alfred Politz, the founding father of Schaefer Marktforschung, once said: “The product is the majesty”.

In other words, the product must always be at the centre of all efforts to achieve market success:

• from developing new ideas through to launching them on the market
  
• from checking a product’s positioning through to relaunching it
  
• to ensure product quality and customer satisfaction.

Only a reliable set of research tools can ensure

• that suitable varieties are identified from a shortlist
  
• the acceptance of new product varieties and line extensions is established
• the individual factors of the marketing mix pertaining to the product are correctly assessed
  
• the market maturity of new products is determined reliably,
  
• the (new) positioning of established brands is appropriate
• cost-saving measures do not upset the market
• the product’s quality corresponds to market requirements.

Decades of experience with sophistictated product research make Schaefer Marktforschung the perfect partner 

for successful product development.